Growth and development

African Dreams, a private enterprise, is a global specialist in tourism products and destinations of Southern and East Africa.  Embracing the digital onslaught to bring a new dimension of vitality, choice and professionalism to the industry.
The company's origins extend back nearly 20 years when it started as a small dynamic tour operator based in Johannesburg arranging fly-in packages to the safari regions of South Africa.  It offered a fully comprehensive service handling complex ground arrangements for multi-destination visitors and bringing new high standards of service to a previously fragmented network of ground handlers.  Since that time African Dreams has grown into a leading independent tour operator with offices in Cape Town and London.

Vision

The company image is firmly based on an ethos of value, quality, choice and performance - in every aspect of the business.  It has taken 20 years in the travel market to establish this highly rated reputation.  We intend to protect and nurture this reputation and enhance our image as a modern, progressive worldwide organisation delivering a unique service to the business and leisure traveller.

African Dreams has achieved international success as an independent retailer and wholesaler in travel and tourism products of Southern Africa for independent travellers and groups. We have been invited to sit alongside chief executives of other key travel industry organisations such as British Airways, South African Airways, Virgin Atlantic, American Express Travel, Diners Club International, The Hertz Corporation, Avis and South African Tourism.

With many years of investment channelled into developing its technology systems and people, the company is revolutionising business-to-business operations with its e-commerce capabilities.  Harnessing the scope and speed of the Internet, combined with African Dreams' own unique reservations system 'Destination Builder', the company has brought a new dynamic facility to hotel groups,  tour operators and travel agents at point-of-sale.  We will continue to provide the best in technology driven solutions to ensure our clients have the optimum advantage and the lowest rates.

As an independent organisation the company is able to offer clients the benefit of a vast choice of products and services from both chains and independent suppliers.  The increasing number of African Dreams global offices linked by a powerful worldwide computer network will result in even greater levels of support wherever clients are located.  We will continue to increase the outreach and global presence of African Dreams in strategic market areas to enhance direct service contact to our clients.

African Dreams aggressively promotes original ideas and a flexible approach to doing business.  The company cultivates a culture of innovation and excels in the market with new concepts.  The immediate challenge is to provide innovative and practical solutions to deal with the new explosion in demand for easy travel and extensive choices in accommodation and services.

The African Dreams business has been built on best prices, exemplary personal service, professional commitment and long term partnerships with clients.

The African Dreams Pledge to its Clients

African Dreams offers a hands-on personal touch and a common sense approach to doing business.

African Dreams clients rely on our enthusiastic travel professionals who embrace your requirements and work in harmony to meet your needs.

Regardless of whether our clients are large or small organisations, or individual travellers, with African Dreams, they can be assured of top level service and our commitment to inspire, enthuse and impress.

Our aim is to:

• meet your exact requirements

• respond to your requests promptly

• provide technology advantage

• deliver the highest quality service

• maintain competitive prices

• solve any problems rapidly

• be accessible

• maintain excellent communications

Louis Krige

Managing Director

African Dreams